Content Is King - Writing
and Editing Online.
Online Writing and Editing Guide Book for Marketers, Copywriters and Editors.
the science to writing for the web.
Home page is where the heart is.
that deliver the goods.
which are louder than words.
browsers, researchers and other readers.
privacy is important to you.
and WANTs are different when writing for websites. For example, a potential buyer
has reached your website because they 'need' a new PC. Why? Because the
one they have apparently keeps crashing. It's too slow. It's at least two years
guess what, they actually want a new PC to play the latest games, write
DVDs and have a meaner machine than their next door neighbour! So, when writing
for a website, if you can satisfy the needs and then anticipate as well
as effectively describe how you will deliver the wants, then you're both
a winner and a successful seller!
endeavour to strike a friendly and helpful tone. For example, think and
be like your favourite shop assistant!