Content Is King - Writing
and Editing Online.
Online Writing and Editing Guide Book for Marketers, Copywriters and Editors.
Email Marketing Copywriting.
your email content.
to give the readers what they want.
key email content elements.
perfectly shaped body.
personality and tone.
calls to action.
email and the law.
Copywriting - Chapter Excerpt:
in the first place, most organisations begin an email and newsletter publishing
strategy with a 'one size to fit all' approach, stronger response rates
can be gained through the future delivery of content relevant to readers'
when writing for email, the message will be competing with ALL other emails
(personal, business, marketing AND spam) for space and attention in the In Box
of the reader.
Therefore, if you
can build a profile of your typical readers' preferences and the
deployment system allows for segmentation, you can modify your content accordingly.